Digital Gift Cards: Why They’re Taking Over Traditional Gift Cards
Digital gift cards are taking over as the preferred choice for gifting—easy to use, flexible, and perfect for the online shopping age. If you’re wondering why digital gift cards are becoming the go-to option, check out our full breakdown of their benefits and how to make them feel extra special for your recipients.
Read on for a full breakdown of why custom gift cards are becoming more popular!
Why digital gift cards are becoming more popular
Over the past few decades, almost everything has gotten a digital makeover: communication and, significantly, shopping. Online shopping has increased since eCommerce charged onto the scene, and that escalation has only accelerated since the pandemic. This has changed the landscape of gift giving, as online wish lists, huge ranges, and same-day deliveries mean it’s often easier for people to buy gifts online than in-store.
However, this expansive range can also make anticipating what people want or need tough. This is why the popularity of digital gift cards is skyrocketing: no plastic, no hassle, and compatible with the new way of purchasing gifts.
While many digital gift cards are tied to one store, EFTPOS-style digital gift cards—like those we offer at AnyStore—can be used across a wide range of stores and online platforms. This gives your recipient the true freedom to choose exactly what they want, wherever they want.
The benefits of digital gift cards
Digital gift cards are convenient
Digital gift cards provide a seamless, quick gifting experience. They’re instantly delivered via email or text, meaning no more last-minute runs to the store or concerns about shipping delays. Recipients can store and use digital cards directly from their phones, making them perfect for today’s on-the-go lifestyle. Not only is this excellent for mass gifting, but it’s also a fantastic option for last-minute gifting.
Digital gift cards are versatile
Unlike traditional gift cards, which are often limited to one specific store, many digital gift cards offer a lot more flexibility. Your recipients can use them across multiple brands, websites, or apps. Some digital cards – like the ones we offer at AnyStore – even allow partial redemptions to use the balance over time rather than all at once. This versatility is a huge advantage, so the people receiving the cards have more choices and the ability to pick something they truly want.
Digital gift cards can be branded
If you’re running a business, digital gift cards offer a unique branding opportunity! They can be customised with the company’s logo, colours, and even personalised messages for recipients. Think loyalty programs, employee birthdays, and holidays. You name it; digital EFTPOS gift cards can do it. This reinforces brand loyalty and enhances the gifting experience by giving it a personal touch.
To ensure these gifts land, consider customisation options, which add an impressive new dimension of credibility to your gift card. Not all gift card companies offer ways to customise their cards, so it’s vital to seek one out and select artwork that either reflects your personal relationship with the recipient or—if you run a business—your brand!
Give the gift of spending freedom with a Visa gift card online
AnyStore offers digital EFTPOS gift card options to suit every budget and occasion. Whether celebrating a loved one’s birthday or selecting corporate Christmas gifts for your employees, you can’t go wrong with our multi-store digital gift cards, usable everywhere EFTPOS is offered.
Are you curious about which gift card option is right for your needs? Contact our friendly sales team or shop our range of digital gift cards today.
